He said the company will implement “capital improvement plans to completely renovate the property with first-in-class amenities and offerings.” “We strongly believe in the potential of the Atlantic City market and are confident that we can restore Bally’s to its former glory,” Bally’s CEO George Papanier said in a statement. The corporate name change took effect on Nov. In October, the then-Twin River paid Caesars $20 million for control of the Bally name, brand, and intellectual property.
